Video editing · Automotive · Digital campaigns

Paid Social Video Advertising

A selection of video adverts I edited for LK Performance, promoting aftermarket wheel brands across paid Facebook and Instagram campaigns.

Client

LK Performance

Platforms

Facebook · Instagram

Category

Automotive / Aftermarket Wheels

The videos were created to showcase each brand's products through engaging visuals, considered editing and a strong sense of automotive style. Each piece was tailored to communicate the appeal of the wheels while capturing attention in busy social media feeds.

The campaigns reached thousands of viewers and generated thousands of likes, demonstrating strong audience engagement across social platforms.

My contribution

  • Video editing and creative execution
  • Visual storytelling and product presentation
  • Editing, pacing and sequencing to maintain audience attention
  • Adapting creative content for social media advertising

01 / Campaign examples

Shot and edited by me

Explore the videos below to see how I approached the presentation of different aftermarket wheel brands, adapting the visual style of each piece to showcase its products and appeal to automotive audiences. These were filmed, edited and produced by me.

Rohana RF2 Wheels — shot, edited and produced by me
OZ Racing Rally Raid Wheels — shot, edited and produced by me
TSW Wheels — shot, edited and produced by me

02 / Edited from client footage

Brand edits — Black Rhino & Rohana

These two adverts were edited by me from footage shot by the companies themselves — turning raw product footage into adverts with the pacing, structure and polish needed for paid social.

Black Rhino Wheels — edited by me from client-supplied footage
Rohana Wheels — edited by me from client-supplied footage

03

Approach

My focus was on making each advert visually engaging, showcasing the product clearly and creating content suited to the fast-paced nature of social media. The work combines my experience in video production, graphic design and digital marketing, bringing creative execution and an understanding of online audiences together.

Need video content that performs?

From filming and editing through to campaign-ready cuts for paid social, I can help you put your products in front of the right audience.

© 2026 Darren Ellis — Multimedia & Digital Designer← Back to portfolio